WIKA has generated a specialist video studio at its Klingenberg site. Within an area of more than 62 square metres, image and sound equipment in TV quality has been installed for different formats ? presentations, interviews and webinars. The material will support the company?s internal and external communication.
In the video studio, several cameras with high res (4K) are for sale to recordings. As in a genuine TV studio, the green screen is replaced with a virtual studio, either directly through the recording or afterwards. The lighting could be adjusted to the respective recording situation. This ensures the right light quality at all times. Furthermore, a teleprompter for reading text helps presenters deliver a continuing speech flow while keeping eye connection with the audience.
Direct streaming and post-production possible in the video studio
The technical process is controlled via dedicated software. This program also enables direct streaming, i.e. live streaming on various social media marketing platforms such as LinkedIn.
WIKA has come up with a cross-departmental team for the production of this material. The partner company that come up with the studio equipment handled their training. Initially, the group had familiarised themselves with the technology, the fundamentals of filming and how to use the camera in the video studio. For instance, they learnt which ISO values (light sensitivity), which apertures and which shutter angles they ought to use for the cameras. In addition, the team also played through various recording situations such as for example an interview and a presentation. They aligned the cameras appropriately, checked the camera and lighting settings and the sound quality. The team also shot test videos and then edited them in post-production, mainly by adjusting the sound and virtual background.
Ten presentations for Hannover Messe and Achema
Even during the training, the new filmmakers produced their first ?real? video: an interview on the main topics Hygienic Design. After Easy , they published the video directly via a livestream on LinkedIn. Well prepared, the WIKA video team tackled their first big task soon after their training: producing ten presentations for the HANNOVER MESSE and Achema trade shows.
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Further information on WIKA are available on our Website. Videos ? both about the company and about measurement technology topics ? can be found on Horribly of the WIKA Group.